The marketing and promotion creatives working on hit film, TV and games had their moment in the sun at the fourth Global Entertainment Awards over the weekend.
With over 6,400 retail locations nationwide, AT&T sought to elevate its in-store digital screens, transforming them from passive displays into dynamic brand touchpoints. The goal: to create an immersive, engaging visual experience that enhances storytelling, deepens customer connection, and reinforces AT&T’s position as an industry leader.
Our Approach
RAVE reimagined AT&T’s retail screens as a cinematic canvas, bringing brand narratives to life through:
Custom Motion Design – Bespoke visuals tailored for every screen format, ensuring a seamless and captivating in-store experience.
Multi-Screen Storytelling – Synchronized content across flagship locations like Times Square, creating an immersive, high-impact brand moment.
Quarterly Content Refreshes – A strategic cadence of updates to keep messaging dynamic, relevant, and aligned with AT&T’s evolving campaigns.
The Impact
The result? A groundbreaking in-store content ecosystem that engages millions of visitors each quarter, increases dwell time in flagship locations, and sets a new benchmark for digital retail storytelling. AT&T’s screens are no longer just displays—they are an evolving, cinematic expression of the brand.
BEST DEALS
Creative design exploration and production for the Nanolumens 2023 Holiday campaign, including 3D environments and assets, and multiple sizes for many store and OOH placements. Connection is at the heart of everything we do. Especially around the holidays. When TPN and AT&T came to us for 3D design exploration and production for the Nanolumens 2023 Holiday campaign, we knew we could use our expertise to help fulfill their mission of bringing everyone together. Starting with pilot screens in just a few retail stores before they roll out nationwide, we built a series of custom motion graphic pieces that surprised customers by the depth they created in the stores and delighted them with a smidge of holiday cheer.
5G
FIBER
BROOKHAVEN
Lion King
Motion Poster “Rock”
GOOGLE PIXEL
Google Pixel 7 tiktok Campaign
ATTN:
360 CAMPAIGN | EDITORIAL | MOTION GRAPHICS
GLPX DIG DROOLWORTHY V6ALT TIKTOK TXTD_H264_2CH
When Google wanted to show off the state-of-the-art camera and groundbreaking accessibility features in their new Pixel 7 phone, we figured TikTok was the perfect place to do so. Taking footage the fine folks at ATTN shot on the new Pixel 7 phone, the Refinery handled editorial and graphics giving these pieces that authentic look and feel that feels right at home on your feed.
GLPX DIG STANDOUT V12 TXTD_H264_2CH_REDEL2
GLPX SOCIAL ASMR NAILS V5 BEAUTIFUL THING TXTD_HD_H264_2CH
GLPX SOCIAL ASMR GORILLA GLASS V9 TXTD_HD_H264_2CH STEREO REDEL2
GLPX SOCIAL ASMR NAIL TAPPING V4REV TXTD_HD_H264_2CH REDEL2
GLPX SOCIAL MBG V6 TXTD_HD_H264_2CH
GLPX SOCIAL STANDARD TURTLE HUNT V2_H264_2CH
GLPX SOCIAL WWWY_V3_1_TB
ASTON MARTIN
Commercial Spot, “Bond”
MITCHELL ASKELRAD
EDITORIAL | MOTION GRAPHICS | COLOR
MA TVC BECOME A LEGEND V7_1920x817_PRHQ
Aston Martin: luxury, style, prestige. For producer Mitchell Askelrad’s passion project, Aston Martin was paired with the international symbol of style and sophistication: James Bond. The contradiction between our somewhat complacent realities and the warm dream-like glow of a Hollywood action film drove the edit’s color contrast, rhythm, and pacing- like a film in and of itself.
PORSCHE
Commercial Spot, “Porsche or Pors-cha?”
MITCHELL AKSELRAD
EDITORIAL | MOTION GRAPHICS | COLOR
MA TVC PORSCHE OR PORSCHE_V7_1920x1080_PRHQ
Porsche or Pors-cha, that is the question. In director Mitchell Akselrad’s passion project, two distinct perspectives battle for bragging rights after seeing the new Porsche Taycan model. Their differing views of the Porsche became the cornerstone of the editing process: feminine vs masculine energy, fast vs fluid, and rock vs salsa. The Refinery was more happy to help settle the question, editing this piece and taking it through color and finishing.
HARD ROCK HOTELS & CASINOS
The Hard Rock Unity Card
GALES PARTNERS
EDITORIAL | MOTION GRAPHICS
SIZZLE UNITY HARDROCK
Membership has its benefits, and this motion graphics based trailer showcases everything the Unity card has to offer to guests of the Hard Rock Hotels & Casinos. This collaboration with Gale Partners focused on smooth and informative branded graphics to keep viewers engaged with their heads bopping, hard rocking. 🤘
THE HIDEAWAY ENTERTAINMENT
The Hideaway Animated Studio Logo
DESIGN | MOTION GRAPHICS
ANIMATED LOGO
The Hideaway Entertainment makes some great films. And they needed a great logo to complement them. After an extensive exploration, we arrived at a cinematic, yet understated, logo reveal that encapsulates their mission and exudes the sense of prestige their films deserve.
AMAZON PRIME
Black Friday
CULTIVATE.MEDIA
DESIGN | MOTION GRAPHICS
CUL AV360 AMAZON v01_01_240523 TB WITH SOUND
When Cultivate.Media’s new director, Todd Kapostasy, came to us with an incredible commercial combining the excitement and fervor of combining a Black Friday sale with NFL’s Thursday Night Football, we were honored to help bring that same ferocity and excitement to the graphics.
WELL GO USA ENTERTAINMENT
Well Go USA Animated Studio Logo
DESIGN | MOTION GRAPHICS
WELLGO USA ANIMATED LOGO_15SEC_1920x1080_Rec709_51 MIX FINAL REFINERY
Building animations from the ground up takes intense patience, an artistic eye, and a steady hand. When our friends at Well Go USA Entertainment hit us up to create an animated title sequence, we turned their static logo into something as alive and fluid as the stories they create.
ZIPRECRUITER
Time for Work
CULTIVATE.MEDIA
DESIGN | MOTION GRAPHICS
CUL AV360 ZIPRECRUITER v01_01_240523 REFINERY
We’ve all been there. Job hunting is hard. But ZipRecruiter makes it easy. Leaning into the brand colors, we designed graphics for Todd Kapostasy’s commercial that injected energy, excitement and “zip” into this outstanding piece, taking it to a whole new level.
JOYBIRD
uNIQUELY yOU
CULTIVATE.MEDIA
VFX | COMPOSITING | UI DESIGN
VFX JOYBIRD BRAND DIALEDIN
We have the power to create worlds, and design these worlds differently thanks to Joybird. We ran a full VFX and color pipeline for this Joybird spot, compositing the city backdrops, cleaning up the shots, replacing phone screens, and adjusting product color combinations to match the product in real life. As we told our friends at Cultivate.Media: sure, we’ll fix it in post. We’ll create it, modify it, and perfect it, too.
NIKE
g.o.a.t.s
CULTIVATE.MEDIA
DESIGN | MOTION GRAPHICS
CUL AV360 16×9 NIKE v01_01_240523 REFINERY
Muhammad Ali. Tom Brady. The greats. This spot celebrates some of the greatest athletes of all time and the grit it took to get there. We were thrilled to help elevate the iconic Nike graphic look and style in this spot. In the words of Muhammad Ali, greatness is lighting the world on fire. Here’s to doing so.
FANATICS
Realness
CULTIVATE.MEDIA
DESIGN | MOTION GRAPHICS
CUL AV360 16×9 FANATICS v01_01_240523 REFINERY
We are fans of design. We are fans of motion. And we are fans of Todd Kapostasy. So when he came to us to help elevate the graphics in this Fanatic spot, we were thrilled at the opportunity to bring the branding to life.
TOYOTA
Toyota Tundra Superbowl LA LIVE Takeover
SAATCHI + SAATCHI
EDITORIAL | MOTION GRAPHICS
TUNDRA 6 MICROSOFT SQUARE DISPLAY
We watch the Super Bowl for the commercials. That’s why we jumped at the chance to help our friends at Saatchi + Saatchi bring the Toyota Tundra to LA Live Downtown. Featuring celebrities Rashida Jones, Leslie Jones, Tommy Lee Jones, and Joe Jonas on 15 screens across the complex, our A/V editorial and motion graphics work weren’t the only stars there that night. 🤩
TUNDRA HOTEL VERTICAL
TUNDRA REGAL PLASMA SCREEN
Slide
Blonde
Featurette “Finding Norma Jeane”
Slide
Bardo
Featurette “First Look”
Slide
Ordinary Angels
Trailer “Family”
Slide
Andor
Character Piece “Cassian Andor”
Slide
The Romanoffs
Main Title Sequence
Slide
Harold and the Purple Crayon
TV :30 “Dream Bigger”
Slide
Selena
Teaser “Breath”
Slide
Tragically Hip
Trailer “Ahead By A Century”
Slide
Tomb Raider Titles
Main Titles “Case Study, Season One”
Slide
Russian Doll S2
Featurette “Kaleidoscopic Moments”
Slide
Star Trek Titles
Animated Main Titles “6 Shows”
Slide
Universal Basic Guys
Trailer “Dude”
Slide
Doctor Climax
Trailer “Climax Questions”
Slide
Cobra Kai
Featurette “Inside the Dojo” Part 1
Slide
Ordinary Angels
Trailer “Family”
Deadpool & Wolverine – LOS
Motion Poster “The Standoff”
Slide
Squid Game S2
Special Teaser “Countdown”
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Squid Game S1
Teaser “Game”
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Squid Game S1
Trailer “Begin”
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Squid Game S2
Motion Poster “Drag”
Slide
Squid Game S1
Date Announcement “You’re Invited”
Slide
Squid Game S1
Now Streaming “Are You In?”
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The Perfect Couple
Featurette “Behind the Secrets”
Slide
Carnival Row S1
Trailer “Come Alive”
Slide
Carnival Row S1
Prologue “Philo”
Slide
CODA
Featurette “Story of a Scene”
Slide
CODA
Music Video w/ Deaf West Theatre “You’re All I Need to Get By”
Slide
Squid Game S1
Teaser “Game”
Slide
Squid Game S1
Trailer “Begin”
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Squid Game S2
Teaser “Firstman”
Slide
Google Pixel TikTok Tapping
Slide
Toyota Superbowl 2
Slide
ATT Holiday Brookhaven
Slide
Reel
Slide
ATT Holiday Fiber
Slide
Google Pixel TikTok Glass
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Amazon Black Friday
Slide
Google Pixel TikTok Droolworthy
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Nike Goats
Slide
Fanatics
Slide
Hardrock Unity
Slide
Hideaway
Slide
Google Pixel TikTok wwwy
Slide
Toyota Superbowl
Slide
Aston Martin Bond
Slide
Google Pixel TikTok Nails
Slide
Google Pixel TikTok Standout
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Google Pixel TikTok MBG
Slide
Google Pixel TikTok Turthle Hunt
Slide
ATT Holiday
Slide
Zip Recruiter
Slide
Well Go USA
Slide
Porsche
Slide
Google Pixel TikTok Droolworthy
Slide
Joybird
Slide
Golden Bachelorette
TV :30 “Love Finds a Way”
Slide
Golden Bachelorette
TV :30 “Second Chance”
Slide
Golden Bachelorette
TV :30 “Favorite”
Slide
Pacific Rim: The Black
Main Title Sequence
Slide
Pacific Rim: The Black
Animated Logo Reveal
Slide
Hazbin Hotel
Teaser “Happy Day In Hell”
Slide
Hazbin Hotel
Trailer “Ready”
Slide
Hazbin Hotel
DOOH “Pantages Marquee”
Slide
Piece by Piece
TV :30 “Buzz”
Slide
Piece by Piece
TV :15 “Drumroll”
Slide
Piece by Piece
TV :15 “Fomo”
Slide
Piece by Piece
TV :15 “Sound of Music”
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Hunger
Teaser “Ravenous”
Slide
Hunger
Trailer “Special”
Slide
Watchers
TV :15 “Rules: Burrows”
Slide
Watchers
TV :15 “Rules: Door”
Slide
Watchers
TV :15 “Rules: Light”
Slide
Watchers
TV :15 “Rules: Mirror”
Slide
Kill Boksoon
Date Announce “At Work”
Slide
Kill Boksoon
Teaser “Killer Mother”
Slide
Kill Boksoon
Trailer “Show”
Slide
Hanna S3
Teaser “Ready”
Slide
Hanna S2
Teaser “Control Room”
Slide
Hanna S2
Trailer “Meadows”
Slide
Hanna S1
Motion Gateway “Run”
Slide
Wheel of Time S1
Teaser “Moirain’s Quest”
Slide
Wheel of Time S1
Trailer “Oath”
Slide
Carnival Row S1
Trailer “Come Alive”
Slide
Carnival Row S1
Comic Con “The Train”
Slide
Carnival Row S1
Prologue “Philo”
Slide
Carnival Row S1
Prologue “Vignette”
Slide
Carnival Row S2
Recap “What Happened in Season 1”
Slide
Animal Control S2
Trailer “Untamed”
Slide
Animal Control S2
Sizzle “First Look”
Slide
Gangs of Lagos
Trailer “Destiny”
Slide
Gangs of Lagos
Character Piece “Nino”
Slide
Gangs of Lagos
Character Piece “Oba Lola”
Slide
Gangs of Lagos
Character Piece “We Mimo”
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Gangs of Lagos
Character Piece “Blessing”
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Gangs of Lagos
Character Piece “Ekun”
Slide
Gangs of Lagos
Character Piece “Gift”
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Gangs of Lagos
Character Piece “Ify”
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Gangs of Lagos
Character Piece “Kash”
Slide
Gangs of Lagos
Character Piece “Kazeem”
Slide
Gangs of Lagos
Character Piece “Mamaoba”
Slide
The Little Mermaid
Featurette “Get the Scoop”
Slide
The Little Mermaid
Featurette “Rate the Villian”
Slide
The Little Mermaid
Motion Poster
Slide
CODA
Featurette “Audience Reaction”
Slide
CODA
Featurette “Name Signs”
Slide
CODA
Featurette “What is a DASL?”
Slide
CODA
Featurette “What is ASL Gloss?”
Slide
CODA
Featurette “Story of a Scene”
Slide
CODA
Music Video w/ Deaf West Theatre “You’re All I Need to Get By”
