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EDITORIAL | DESIGN | MOTION GRAPHICS
With over 6,400 retail locations nationwide, AT&T sought to elevate its in-store digital screens, transforming them from passive displays into dynamic brand touchpoints. The goal: to create an immersive, engaging visual experience that enhances storytelling, deepens customer connection, and reinforces AT&T’s position as an industry leader.
Our Approach
RAVE reimagined AT&T’s retail screens as a cinematic canvas, bringing brand narratives to life through:
The Impact
The result? A groundbreaking in-store content ecosystem that engages millions of visitors each quarter, increases dwell time in flagship locations, and sets a new benchmark for digital retail storytelling. AT&T’s screens are no longer just displays—they are an evolving, cinematic expression of the brand.
Creative design exploration and production for the Nanolumens 2023 Holiday campaign, including 3D environments and assets, and multiple sizes for many store and OOH placements. Connection is at the heart of everything we do. Especially around the holidays. When TPN and AT&T came to us for 3D design exploration and production for the Nanolumens 2023 Holiday campaign, we knew we could use our expertise to help fulfill their mission of bringing everyone together. Starting with pilot screens in just a few retail stores before they roll out nationwide, we built a series of custom motion graphic pieces that surprised customers by the depth they created in the stores and delighted them with a smidge of holiday cheer.
360 CAMPAIGN | EDITORIAL | MOTION GRAPHICS
When Google wanted to show off the state-of-the-art camera and groundbreaking accessibility features in their new Pixel 7 phone, we figured TikTok was the perfect place to do so. Taking footage the fine folks at ATTN shot on the new Pixel 7 phone, the Refinery handled editorial and graphics giving these pieces that authentic look and feel that feels right at home on your feed.
EDITORIAL | MOTION GRAPHICS | COLOR
Aston Martin: luxury, style, prestige. For producer Mitchell Askelrad’s passion project, Aston Martin was paired with the international symbol of style and sophistication: James Bond. The contradiction between our somewhat complacent realities and the warm dream-like glow of a Hollywood action film drove the edit’s color contrast, rhythm, and pacing- like a film in and of itself.
EDITORIAL | MOTION GRAPHICS | COLOR
Porsche or Pors-cha, that is the question. In director Mitchell Akselrad’s passion project, two distinct perspectives battle for bragging rights after seeing the new Porsche Taycan model. Their differing views of the Porsche became the cornerstone of the editing process: feminine vs masculine energy, fast vs fluid, and rock vs salsa. The Refinery was more happy to help settle the question, editing this piece and taking it through color and finishing.
EDITORIAL | MOTION GRAPHICS
Membership has its benefits, and this motion graphics based trailer showcases everything the Unity card has to offer to guests of the Hard Rock Hotels & Casinos. This collaboration with Gale Partners focused on smooth and informative branded graphics to keep viewers engaged with their heads bopping, hard rocking. 🤘
DESIGN | MOTION GRAPHICS
The Hideaway Entertainment makes some great films. And they needed a great logo to complement them. After an extensive exploration, we arrived at a cinematic, yet understated, logo reveal that encapsulates their mission and exudes the sense of prestige their films deserve.
DESIGN | MOTION GRAPHICS
When Cultivate.Media’s new director, Todd Kapostasy, came to us with an incredible commercial combining the excitement and fervor of combining a Black Friday sale with NFL’s Thursday Night Football, we were honored to help bring that same ferocity and excitement to the graphics.
DESIGN | MOTION GRAPHICS
Building animations from the ground up takes intense patience, an artistic eye, and a steady hand. When our friends at Well Go USA Entertainment hit us up to create an animated title sequence, we turned their static logo into something as alive and fluid as the stories they create.
DESIGN | MOTION GRAPHICS
We’ve all been there. Job hunting is hard. But ZipRecruiter makes it easy. Leaning into the brand colors, we designed graphics for Todd Kapostasy’s commercial that injected energy, excitement and “zip” into this outstanding piece, taking it to a whole new level.
VFX | COMPOSITING | UI DESIGN
We have the power to create worlds, and design these worlds differently thanks to Joybird. We ran a full VFX and color pipeline for this Joybird spot, compositing the city backdrops, cleaning up the shots, replacing phone screens, and adjusting product color combinations to match the product in real life. As we told our friends at Cultivate.Media: sure, we’ll fix it in post. We’ll create it, modify it, and perfect it, too.
DESIGN | MOTION GRAPHICS
Muhammad Ali. Tom Brady. The greats. This spot celebrates some of the greatest athletes of all time and the grit it took to get there. We were thrilled to help elevate the iconic Nike graphic look and style in this spot. In the words of Muhammad Ali, greatness is lighting the world on fire. Here’s to doing so.
DESIGN | MOTION GRAPHICS
We are fans of design. We are fans of motion. And we are fans of Todd Kapostasy. So when he came to us to help elevate the graphics in this Fanatic spot, we were thrilled at the opportunity to bring the branding to life.
EDITORIAL | MOTION GRAPHICS
We watch the Super Bowl for the commercials. That’s why we jumped at the chance to help our friends at Saatchi + Saatchi bring the Toyota Tundra to LA Live Downtown. Featuring celebrities Rashida Jones, Leslie Jones, Tommy Lee Jones, and Joe Jonas on 15 screens across the complex, our A/V editorial and motion graphics work weren’t the only stars there that night. 🤩